I’m intrigued by the idea of curated retail — presenting the customer with a careful selection of goods, rather than simply displaying products from anybody who fills categories or will cut a good distribution deal.
Every display is carefully executed and every piece of merchandise is carefully edited, according to Gordon Segal. He believes that a specialty retailer has a point of view vs. a department store, which tries to be all things to all people.
We’re editors, we’re selectors. We make it easier for the consumer to find a particular variety of product. If you like French traditional, you don’t come to Crate and Barrel. If you want contemporary, you might come to us or any of our competitors, but you know what we stand for.
