Behind-the-scenes:

Effectively a lifestream on your phone.

Of primary interest is IDEO’s vision.

The obvious one.

Videos

Interview

Interview with Kent Seki of Pixel Liberation Front, which created various interfaces for the film.

Another thing that Jon Favreau was very keen on was this notion of the HUD being in a dialogue. Sometimes, Tony Stark is asking for information. He’s calling for it to come to him. Other times, it’s Jarvis saying, “What about this? Have you considered this?” So that plays back into Dav Rauch’s notion of the HUD being a character. That sentient portion of it is a character.

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We agreed that nothing random would be in a shot. Everything should have a purpose. So if I asked the designer what a certain visual element is doing, it had to represent a function like pitch, or other information about his suit.

When you can justify all the visual elements, then you know you’ve done your job because you don’t have to worry about anything being random. We took out all randomness and made sure we had a purpose to everything. That way, when we consciously decided to do something that is random, we knew we were doing it for a reason.

Captures