First new big ad I’ve seen in the wild:
To their credit, I was expecting something like the Flash ‘page curl’ ads. If things are restrained like this, it won’t be as awful as I thought.
The ad has several parts:
- The in-column section is a single large image.
- A Flash movie that overlays the image, for animation.
- (Presumably) CSS/HTML, for the stuff that overlays the actual page.
Doing it this way means that even mobile browsers will see at least some part of the ad.
